Robinhood: One Trade Away

People are nervous about investing in general, but they all have some sort of curiosity regarding how it could improve their lives. Additionally, both consumers and the marketplace find Robinhood to be fairly immature. This campaign attacks both issues by speaking to specific hobbies, hopes, and dreams of the average consumer through poignant copy and sleek design while pointing to the fact that using Robinhood could change their economic situation. Whether you’re dreaming of the next tax bracket or just your first real, big adult knife, your dreams are Just One Trade Away.

Copy: Andrew Flynn
Art Direction: Andrew Flynn