Wealthfront: Demographic Expansion

Wealthfront’s typical user falls between the ages of 25 and 45. With this in mind, this campaign is aimed to playfully introduce an older audience to an easy-to-use fintech platform. Using the insights gained from older consumers’ distrust in fintech and their tendency to forget things, I wanted to showcase how Wealthfront can serve as a reliable companion. Bottom line, it’s okay to forget about the little things because Wealthfront has your back with investments.